The company was founded in 2007 out of the University of Auckland's wireless power center of excellence. Apple seems to recognise the importance of the tech, however, doubling down on the innovation by acquiring specialist, PowerbyProxi.
The recently launched iPhone 8, 8 Plus, iPhone X and the Apple Watch Series 3 are the first from Apple to support wireless charging. The lesser-known firm specializes in wireless charging technology based on the Qi wireless standard. Would you like to see a wireless charging laptop or tablet in the near future? "We want to bring truly effortless charging to more places and more customers around the world". With the use of a 65mm power coil operating at 90% efficiency, the hardware can deliver 100W of power to drones, warehouse robots, and other battery-powered machinery. Apple is also a member of the Wireless Power Consortium as of February 2017.
The company is owned by a who's who of local and worldwide investors led by VC fund Movac with 20 per cent and founder Fady Mishriki with 18 per cent.
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How will PowerbyProxi help Apple? .
Being able to tap into the PowerbyProxi's technology could allow for far more wireless charging flexibility.
This could allow Apple to offer much larger pads that could quickly charge multiple consumer devices, including laptops and even electric scooters, he added. Apple's AirPower would be capable enough to charge any glass-backed iPhone and Apple watch along with AirPods earbuds, notes The Verge. This will enable Apple to work on high-power solutions for their iPad and Mac and remove the wall adapter from the 15-inch MacBook Pro. Apple had also introduced AirPower, which essentially is a charging mat which can be used to charge any of its latest devices simultaneously.