The weak sales could be because people are waiting to get their hands on the iPhone X. However, not everyone can afford to fork out as much as RM5,899 to buy a smartphone. However, when you take into account that Apple usually sells more than ten million iPhones in an opening weekend, that number suddenly looks very small. While the Woz is known for hanging out in an Apple Store whenever a new iPhone model launches, yesterday he said that he plans on sitting out the launch of the Apple iPhone X on November 3rd. The study is based on the survey of 1,112 iPhone owners in the United States, UK and China, according to Reuters.
Meanwhile, iPhone 8 demand and sell-through have been "lackluster" compared with the iPhone 7, as customers await the iPhone X, KeyBanc Capital Markets analyst John Vinh said in a report Sunday. "But my wife will, so I'll be close enough to see it", he says at the Money 20/20 conference held in Las Vegas (via CNBC).
Surveys show that a high percentage of consumers plan to purchase a new iPhone in the next three months but that the iPhone 8 series is accounting for a smaller share of sales than the new iPhones this time previous year, according to UBS analyst Steven Milunovich.
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Wenger added: "We didn't panic, we maintained our focus on the game, and after that, it looked like it was all us for the rest of the game".
Initial shipments are expected to total around 20 million units, which is about half the planned amount for this year, adds Nikkei. Meanwhile, Apple is in talks with other suppliers for the additional production of some components. Pre-orders for the Apple iPhone X begin this coming Friday at 3am EDT.
The iPhone X starts at $999, making it Apple's most expensive phone ever. Sanford C. Bernstein upgraded shares of Apple to an "outperform" rating and set a $175.00 target price for the company in a research note on Monday.