Facebook launches food ordering & delivery service in US

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Reminding you of your friends' birthdays, showing you which of your relatives is racist, meddling in global geopolitics. truly there is nothing Facebook can't do. The social network doesn't want you to leave to get some grub, however.

"We've been testing this since past year, and after responding to feedback and adding more partners, we're rolling out everywhere in the U.S. on iOS, Android and desktop", Alex Himel, Facebook's VP of local, said in a press release.

When Facebook users visit the page of a restaurant that's open and offers online ordering, the top of the restaurant's Facebook page now features a large "start order" button. He referred to the process of finding a restaurant on the site, then logging onto a third-party site or actually calling the restaurant a "pain point".

If the restaurant a user wants to place an order from offers takeout or delivery with multiple services, the user can select which service they'd like to use.

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Facebook Messenger Lite, which was initially aimed at users in emerging markets, has surprisingly launched in the US, Canada, UK, and Ireland. If you already have an account with one of these services, you can still use your existing login info when ordering through the Facebook app.

Facebook joined up with several online food delivery services and national chains like Papa John's International, Mexican Grill Inc, Jack in the Box Inc, Five Guys, Denny's and Chipotle. "So, we're making it even easier", Himel said, adding that ordering food should be simple.

At the moment, Facebook is launching this feature just in the USA, and there's no word on when it might be available to other countries. Facebook said in an email that it doesn't charge fees or take any portion of profits from delivery partners, which include Delivery.com, ChowNow, and DoorDash. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry. Will your next delivery come via Facebook? Comment your thought below!

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