Disney streaming service to cost much less than a Netflix subscription

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For some, this might indicate a future where Netflix's preeminence in the streaming video space is overtaken by Disney, which is also set to pull some its programming from Netflix when its own service launches. In a recent development, Disney CEO Bob Iger announced that "Our plan on the Disney side is to price this substantially below where Netflix is", relayed Iger on the company's Q4 earnings call.

Netflix investors are taking notice of the Disney threat.

"The product will be accessible through a new and fully redesigned ESPN app, which will allow users to access sports scores and highlights, stream our channels on an authenticated basis and subscribe to ESPN+ for additional sports coverage, including thousands of live sporting events", Iger said. "And so that gives us an opportunity as well".

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The decision was made by director Ridley Scott , along with Imperative Entertainment's Dan Friedkin and Bradley Thomas . Last week, Netflix confirmed that they will not be producing any new episodes of 'House Of Cards' featuring the actor.

Analysts said the lower price likely reflected Disney's relatively smaller content slate but that the move could help the service gain subscribers quickly.

There are no details whatsoever regarding what either series will be about, but both are expected to debut before the end of 2019, soon after Disney launches their new service.

"We've given a lot of thought to pricing", Iger said. In short, while the two companies are not now in active conversations, it doesn't seem like either have abandoned the idea of Disney buying most of the Fox. The company's name has also become a verb ("Netflix and chill"), a sign that while its position might seem available to disruption, it is actually an entrenched consumer preference. Disney purchasing most of Fox would understandably increase the likelihood of that happening, for better or worse.

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