Ride-sharing - or should we say fly-sharing - vehicles could zoom through the skies of Los Angeles as soon as 2020.
"Imagine if you get up in the morning and go on a six-minute flight, versus an hour in a vehicle and wasting time", Holden said.
As for how much such a trip would cost, Uber expects similar prices to those you get when using UberX.
It has also been reported that they're working with officials in Dallas-Fort Worth, Texas, and Dubai to bring flying taxis to those cities.
Uber merely wants to connect the dots and be a pioneer in urban air commuting, and its partnership with NASA will set the groundwork for all flying taxi services that plan to launch during the 2020s and beyond.
Earlier this year, Uber hired NASA veterans Mark Moore and Tom Prevot to run, respectively, its aircraft vehicle design team and its air traffic management software programme.
Apple's solution to tax crackdown; find a new loophole
CEO Tim Cook appeared before Congress in early 2013 to defend Apple's strategy of holding most of its cash in Ireland. A lawyer representing Hamilton insists the tax arrangement is legal.
In both cities, Uber said it plans to form partnerships with construction and real estate companies under its Elevate initiative to develop the infrastructure needed, including vertiports.
Partnering with government bodies hasn't been Uber's strong suit, although under new CEO Dara Khosrowshahi, it's certainly now a priority.
"To solve the problem of soul-destroying traffic, roads must go 3-D, which means either flying cars or tunnels".
The first demonstration flights are expected in 2020, moving into commercial operations by 2023, with plenty of time for the 2028 Olympic Games in Los Angeles.
Speaking at the Web Summit in Lisbon, Portugal happened this week, Uber disclosed new details about its plans for a network of on-demand vertical take-off and landing, or VTOL, aircraft.
In his statement this week he added that, "UberAir will be performing far more flights over cities on a daily basis than has ever been done before". It has previously announced it was partnering with private aerospace companies in pursuit of that goal. Chief product officer at Uber, Jeff Holden, said that "Combining Uber's software engineering expertise with NASA's decades of airspace experience to tackle this is a crucial step forward for Uber Elevate".