Value of Black Friday deals called into question by new study

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Topic Reviews are an established team of data scientists that provide forecasts and data about the best online Black Friday deals for shoppers.

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When do Black Friday deals start? Forecasters are already predicting that Black Friday 2017 is going to surpass previous years' sales to become the busiest online shopping day in history.

United Kingdom shoppers are expected to spend some £2.6bn - an eight percent increase on the £2.4bn spent previous year - or £1.8m per minute snapping up deals online and in stores this Friday, according to predictions from VoucherCodes and the Centre for Retail Research. A survey by the National Retail Federation highlighted that previous year 109 million Americans shopped online over the Black Friday weekend compared with 99 million who went in-store, underlining e-commerce's growing importance to retailers.

Apple HomePod won't arrive for the holidays
Though the smart speaker market is relatively new, the holiday season is traditionally the biggest time of year for sales . But Apple is late to a marketplace dominated by Amazon and Google , with a handful of other players entering the race.

As more and more shoppers head to the web to find deals, Black Friday has transitioned into an online sales event and moved away from the in-store sales that often led to chaotic scenes.

Discounts this year from most retailers are running for an entire week, starting on Monday, November 20th, and ending shortly after Cyber Monday on November 27th.

Check out all of Amazon's just-launched Black Friday deals below, and you can shop the site's Countdown to Black Friday sale right here.

Deals analysts at Topic Reviews are comparing and recording the best DJI Phantom 4 Black Friday deals.