Snapchat to expand reach with 'Stories Everywhere' feature

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Snap hired Rahul Chopra, former NewsCorp executive and he is now the CEO of Storyful.

Snap Inc (NYSE:SNAP) is reportedly developing a new product known as "Stories Everywhere" which is expected to take Snapchat Stories beyond the app in an attempt to revive stagnant user growth. The feature would be called "Stories Everywhere".

It's the end of the year, which means being bombarded with roundups about the year that was on social media networks like Facebook and Instagram. Surely, this feature will help Snapchat to increase the number of its users and also to make some money. The Memories feature is somewhat similar to Facebook's On This Day and Friendversary features, which allow Facebook users to look back at certain posts shared throughout the years, and to share with their friends if they want. Once you find it, the new feature will give you the options to edit, save, or send the story.

Your 2017 Story is pretty much what it sounds like. Snap's support Twitter account tweeted earlier today that the feature is available right now for some users, and it promised that "more Snapchatters" will be able to access it soon. This feature will allow the social media site to become an outlet for news and other video verticals.

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The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape.

Ad rates also took another fall, and in what is an effort to combat slow user growth, Snapchat CEO Evan Spiegel announced that the app would undergo a redesign. The videos are curated by both the Snap workers and computer algorithms. Stories Highlights is an addition to your profile where you can save your favourite Stories.

What do you think of Snapchat's new Stories Everywhere feature?

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