World's largest Starbucks store to open in China

Adjust Comment Print

The coffee company plans for Princi to become the exclusive food option in all new Starbucks Reserve Roastery locations.

In an interactive coffee and retail destination like no other, customers can visit many attractions of the store, including one of three coffee bars offering multiple brewing methods and explore specially-crafted teas.

Starbucks opened its first Chinese location in 1999; the world's most populous country is also the company's fastest-growing market, boasting more than 3,000 stores across 136 cities.

In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.

The bars allow customers to be up close and watch as their coffee is brewed. The bar is made entirely out of 3-D printed recycled materials, the company said.

As customers enter the new Roastery, they are greeted by the sight of a two-story, copper cask, adorned with more than 1,000 traditional Chinese chops (or stamps) that have been hand-engraved to narrate the story of Starbucks and coffee. The experience brings to life information about the Starbucks bean-to-cup story. The Roastery's digital experience is designed by Starbucks and powered by Alibaba Group's scene-recognition technology.

Texas Police Officer Shot, Killed While Serving Warrant
Stapp said the suspect, who also had at least one gunshot wound, surrendered after a brief standoff and was taken to a hospital. Copeland is the first officer to be killed in the line of duty in the history of the San Marcos Police Department, Stapp added.

1010 WINS- What's half the size of a football field, has an 88-foot long bar and is completely wired for augmented reality?

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.

It wouldn't come as a surprise if this "friendship" and "shared values" resulted in key partnerships that would tremendously benefit the Starbucks brand in China, which helping Ma leverage Starbucks' considerable presence in the United States and other key markets.

Starbucks already has 600 stores in Shanghai, more than NY or London.

Starbucks opened its first Reserve Roastery in its home city Seattle in 2014.

'We've created a space that both recognizes and celebrates our 46-year history of coffee leadership and retail innovation with China's rich, diverse culture, ' Starbucks executive chairman Howard Schultz said.

Comments