Burger King Takes Aim at FCC Net Neutrality Rollback

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FCC made a decision to repeal net neutrality in December, and because of that internet providers can charge customers and companies for faster access to some websites over others. Figuratively, of course. Fast food giant Burger King has an awesome video that makes it much easier to understand the ramifications of an internet without Net Neutrality using hamburgers as an example. In the ad, actors playing Burger King employees taunt "actual guests" by making them wait for absurd amounts of time to receive their food - unless they pay huge tolls to get it quickly. That's why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: A WHOPPER® sandwich.

Some welcomed the net neutrality explainer and praised Burger King for taking a stance on the hot-button issue.

"Whopper neutrality was repealed", a counter worker explains.

The sudden policy change exasperated customers who didn't realize they were part of an ad and were just trying to get some lunch. When we asked the company why it decided to make this ad, it said, "We believe the internet should be like Burger King restaurants".

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Pai unveiled plans to repeal the net neutrality policy last November. "This is fucking insane", a customer says at one point in the video.

Executive Director Christie-Lee McNally of Free Our Internet, a right-wing advocacy group, also issued a statement lambasting Burger King over the ad. The actors posing as Burger King employees point out that the company thinks it can make more money selling chicken sandwiches and products, so has therefore chose to "slow down access to the Whopper".

At the end of the ad, the Burger King mascot appears to mock Pai by drinking out of a Reese's candy mug similar to Pai's. There's also a middle tier, a "Fast MBPS Whopper" priced at $12.99. At the very least, it's a amusing video that will hopefully get some people thinking about net neutrality in general.

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