Buyer Beware when ordering Valentine's Day flowers online

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And the rare proximity of the Lunar New Year (on Friday, Feb. 16) and Valentine's Day is giving people in China, most of whom get a week-long holiday, a reason to celebrate Valentine's Day in America.

In the National Retail Federation's annual Valentine's Day spending survey, consumers are expected to spend about $1.8 billion on candy, this year's most popular gift. The bouquets range from $49.99 and up, but if you're ordering flowers at the last minute, you're probably not expecting them to be super cheap.

During their peak Valentine's Day times Flowers by George can have up to eight delivery vehicles out to deliver their bouquets of flowers. Always a hectic time of year, store owners say, but one they really look forward to. Classic red remains the most popular, but florists also sell lots of other colors to accent arrangements.

"Orchids are very big this year", he said. "Often we're lined up nearly to the door".

Lupe Licon arranges a bouquet of flowers in preparation for Valentines Day Saturday morning at Mark Knox Flowers.

Most probably we just know that pink rose symbolizes grace and appreciation, the yellow rose is for friendship, a white rose represents innocence and red rose, as you may have guessed, translated to deep love.

According to Mastercard data, spending on air and train travel has been on the increase while purchases of flowers and jewelry are on the decline in recent years Valentine's Day. Both businesses cater to the creative buyer and to those interested in supporting local growers - Tesoro and Sonoma Flower Mart are each clients of the Neves. Millennials are also most likely (41 percent) to give a "gift of experience", such as tickets to a concert or sporting event compared to 24 percent in other age groups.

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The parameters for each order were roses and tried to stay around $50.

"Right now, pre-Valentine's, we are gearing up for making sure we have all of our supplies in place", Krueger said on Monday.

Wednesday will be profitable but hectic for Baraboo's flower shops. "Every day is a special day for us, but since the day is dedicated for Valentine's, I think my wife deserves something great on Valentine's day".

"Last year we had people in from 6.30-7am on the day".

"Mother's Day and Christmas are usually our biggest times in total, but Valentine's Day is the biggest single hit".

Generally speaking, most people aren't prepared and tomorrow will be insane for the florist.

"We send flowers for a lot of depressing things most times throughout the year, so this is one of the more happier times that we send flowers for".

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