Two weeks ago, Arthur Edwards, royal photographer at the British Sun newspaper, posted a picture of fresh paint on the railings outside the Lindo Wing, prompting speculation that it had been chosen for the birth of the Duke and Duchess' third child.
From designer favourites like Alexander McQueen and Jenny Packham to maternity brands such as Séraphine, Middleton never put a fashionable foot wrong.
Betfair spokeswoman Katie Baylis said: "With the barriers now up at St Mary's Hospital and the birth of the Royal baby imminent, the name game is heating up for punters and it's the name Alice which we're seeing all the money for this week".
Preparations are well underway as the Duchess prepares to give birth to her third child.
Of course, any birth includes expected flexibility with the exact due date.
Parking restrictions have started appearing outside the hospital where the duchess is due to deliver her baby this month.
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The next time we hear from Kensington Palace about pregnant Kate, it is likely that she'll be in labor.
However, unlike during the weeks leading up to Prince George's birth, the media will not be able to camp outside the famous door of the Lindo Wing until it is confirmed that Middleton is already in the hospital.
Media barriers have been installed outside the Lindo Wing of St Mary's Hospital in London, confirming that it's getting ready to welcome the newest member of the royal family.
Paddy Power has been forced to suspending betting for Kate's due date as they have been inundated with bets that she will go into labour on our before Sunday. Although, if the tiny tot arrives on April 21, he or she will share a birthday with Queen Elizabeth II.
Princess Charlotte may be just two years old, but ahead of the arrival of her new baby sibling, she could be on track to make royal history.
Following Kate's surprise pregnancy announcement in September 2017, Kensington Palace wrote on Twitter: "The Duke and Duchess of Cambridge are delighted to confirm they are expecting a baby in April 2018".