Ford Isn't Ruling Out Scrapping Fusion, Fiesta, And Focus

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In the next couple of years, Ford plans to have as many as six high-performance SUVs on the market including a fully electric model.

Meanwhile, Ford's two plants in the Windsor area make larger engines for F-Series pick-ups, E-Series vans and the V8 for the Mustang sports auto, which will continue to be made in MI.

Ford has also made clear that waning consumer demand and product profitability are two reasons why it's halting investment in the next generation of sedans. Drastic but also logical, considering that in 2020, 90 percent of Ford's North American revenue will come from trucks, utility, and commercial vehicles, according to the company's estimates. Instead, the company will focus nearly exclusively on SUVs, crossovers, and trucks in the United States domestic market.

The No. 2 USA automaker reported a first-quarter net profit of $1.74 billion, or 43 cents per share, up from $1.6 billion, or 40 cents per share, a year earlier.

For starters, it means Ford's Fiesta, Fusion and Taurus are out, with the Mustang and 2019 Focus Active the lone survivors.

Pretax automotive earnings fell $443 million to $1.7 billion, mainly due to higher metals costs such as steel and aluminum. "In a conference call on Wednesday, the chief executive said Ford will outline a full turnaround plan for investors and analysts on September 26", the NYT's Boudette reports.

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Ford outlined the bold strategy shifts in a news release about its first-quarter financial results, which continues a streak of billion-dollar profits. Lincoln now sells the mid-size MKZ and full-size Continental, and they share the same sedan platforms as their Ford counterparts. One in five Ford products sold in Europe during Q1 2018 were SUVs, with the Kuga outselling the Mondeo three to one during that period, at 46,100 units.

The move is bad news for sedans, but good news for trucks and crossovers.

In addition, the company is following a larger trend by offering every new vehicle, Ford or Lincoln, during the next two years with either a hybrid or plug-in hybrid engine option.

So what Ford vehicles are being dropped? Crucial to this plan is four new SUVs to be added by 2020.

Ford took steps on Wednesday to bolster its operations in China, a key overseas market, where sales have been flagging.

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