Mark Zuckerberg says it will take 'a few years' to fix Facebook

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Calling the Apple CEO's comment "extremely glib", Zuckerberg pointed out that since everyone cannot afford to pay for a service like Facebook, an ad-supported model is the only way to make sure that anyone who wants to be connected can sign up to join the social network. Apple, instead, has monetized products to customers, and Cook argued that was a sounder business model and not vulnerable to the same problems Facebook is having.

Still, during Zuckerberg's one-hour conversation with Freakonomics Radio's Stephen Dubner, the CEO touted Facebook's commitment to user privacy and suggested that is why users feel comfortable sharing information on the platform. As previously reported, Cambridge Analytica - an analytics firm with ties to Donald Trump's presidential campaign - exploited the private data of more than 50 million Facebook users.

Just last week, the debate was stirred anew by publication of a 2016 memo obtained by BuzzFeed News, written by one of Zuckerberg's chief lieutenants, that talked about Facebook's relentless quest for growth and the toll of fostering connections. "He said, 'There are companies that work hard to charge you more, and there are companies that work hard to charge you less.' " Zuckerberg put Facebook in the latter group.

The battle of Mark Zuckerberg vs Tim Cook is also crucial because Cook also called for regulation, something that has the potential to impact Facebook's earning potential.

Last month, news emerged that 50 million Facebook users had their personal details transferred to a United Kingdom political consultancy called Cambridge Analytica without their consent, sparking a firestorm of criticism against the social media giant.

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"We've never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist", Cook said. "To the contrary, I think it's important that we don't all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you.

And not at all aligned with the truth", Zuckerberg told Vox Media founder Ezra Klein in an interview released Monday. Cook says Facebook's money-making method is ethically flawed, and Zuckerberg says Apple's approach is no better because it rejects the majority of the population who can't afford Apple products.

"When we started, we thought about how good it would be if people could connect, if everyone had a voice", he told Klein. "We've elected not to do that".

That doesn't mean that we're not primarily focused on serving people. I think it's the most ridiculous concept.