Video of 2 black men handcuffed in Philly Starbucks draws outrage, investigation

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The employees told officers the two men wanted to use the restroom but were told the facilities are only for paying customers.

@Starbucks The police were called because these men hadn't ordered anything.

Footage showed officers in Philadelphia taking the men away in handcuffs, as onlookers insisted the pair had done nothing wrong.

The Philadelphia Police Department's internal affairs unit and the Philadelphia mayor's office are conducting separate investigations into the arrests in response to the outcry over the viral video of the incident making the rounds on social media.

A store employee called the police to report the men were trespassing, Ross, who is black, said. Ross, who is African American, said on a Facebook video on Saturday that the officers acted appropriately even after the two men refused to leave the store and insulted the officers' pay grade.

Both men were released after Starbucks chose not to press charges. The pair repeatedly refused to leave when politely asked to do so by the employees and officers, he said.

"Companies have gone out of their way to establish the kind of emotional bonds and product delivery that they think is going to build engagement and loyalty and, ultimately, profits", said Passikoff, of Brand Keys Inc. "And they did just that".

Ross said that he is aware of implicit bias and that his force provides training, but he did not say whether he believed it applied in this case. He said they were going to investigate the incident and would make necessary changes to their practices to prevent such things from happening again. "Our store manager never intended for these men to be arrested and this should never have escalated as it did".

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In a public statement Johnstone said the incident led to a "reprehensible outcome" and that he would be personally overseeing a review of Starbuck's training processes.

"The basis for the call to the Philadelphia police department was wrong", he said.

In a post on Twitter earlier on Saturday, Starbucks Corp said it was sorry for what took place.

Protestor Soren Mcclay, 14, demonstrates outside a Center City Starbucks on Sunday. BTIG Research reaffirmed a "buy" rating and set a $64.00 target price on shares of Starbucks in a research note on Sunday, December 4th.

Asa Khalif of Black Lives Matter called it the "People's Protest", according to CNN affiliate WPVI-TV. "This country was built on the backs of black and brown people and now Starbucks is going to treat us like we're second-class". Shoutout to the white allies who stood up and saw injustice and fought against it challenging the police.

Celebrities and politicians are also calling for action.

Philadelphia-native actor and entertainer, Kevin Hart has been very vocal about his dissatisfaction in the handling of the mens' arrest.

In the coming days, I will be joining our regional vice president, Camille Hymes - who is on the ground in Philadelphia - to speak with partners, customers and community leaders as well as law enforcement.