Optus has announced that SBS will broadcast all of the remaining group stage World Cup matches until June 29.
"There's no doubt this has adversely affected the Optus brand. everybody is very disappointed, to put it mildly", an apologetic Lew said earlier this week.
We, as Optus, have tried hard to deliver an exceptional viewing experience and deeply regret this has not been the case for all Australians.
Lew said that this challenging period would create a "flow-on effect" to how the teclo delivers content such as the English Premier League and the next big event the company streams.
"We can look at billing issues for content services if the charges appear on a phone bill", she said.
"As part of the testing and end-to-end field testing of this product, we have made it more resilient and we are now confident that even when we open it up for free to all Australians we will have the capacity and capability to meet the needs of Australians".
A weekend of criticism saw Optus reach an agreement with SBS for the public broadcaster to air four extra games on Monday and Tuesday while its technicians worked on a solution.
That hiatus was due to end on Wednesday night with the first match scheduled for kick-off at 10pm (AEST) between Portugal and Morocco.
Brazil vs Costa Rica
Meanwhile Nigeria will be looking for a win as they lost their opener against Croatia and need the three points. Serbia is on dark horse status after their impressive win against Costa Rica in the first group game.
Lew said it was a "gesture of goodwill" to allow SBS access to show more group-stage games. Given what's happened, though, we wouldn't be surprised to find out that Optus is letting SBS have access for the rest of the Cup, as well. "And there are scores of people whose job it is to make sure everything goes off without a hitch and having seen how hard they've been working in the lead-up to the World Cup I don't think people should be concerned at all".
"We are entering a new era of mobile internet and live sport streaming is an emerging technology and I think our partners also understand that and know the risk they take".
Lew explained to ZDNet that the problem had been in the content-delivery network.
Communications minister Mitch Fifield called the Optus-SBS compromise "sensible".
Customers who paid for the streaming service would now have their $15 fee refunded.
"Consumers who purchased the Optus Sport app can contact the [Australian Competition and Consumer Commission] or consumer rights agencies in their state or territory, such as the office of fair trading".
Lew said the two-day deal with SBS was about creating a failsafe for its customers.