Virtual and augmented reality are two of the big current tech trends (or are trying to be, at least), so Apple is trying to iterate its relevant software quickly, again according to Bloomberg. But Apple's other platforms - the Mac, Apple Watch and Apple TV - have become less attractive to developers, and Apple has the opportunity to turn that around.
All you need are five correct catchphrases or predictable Apple moments in a row to line up and you could be this year's victor.
A few days ahead of the famous event, the only thing known for sure is that Apple will outline the main updates coming to its various operating systems (macOS, iOS, watchOS, tvOS).
Expect plenty of big announcements with this major conference usually featuring big new software developments and some shiny new hardware. Apple just gave its HomePod smart speaker new features, including calendar reminders - something Google and Amazon devices have long offered. In Google's case, they include a new app timer, which lets you set time limits for using specific apps as well as a new "shush" feature, which activates "Do Not Disturb" mode when your phone is face down. Other brands that Apple said would support AirPlay but aren't yet highlighted include Bose, Devialet, Dynaudio, Polk, McIntosh, Bowers & Wilkins, BlueSound, and Definitive Technology.
Basketball: No NBA 'What ifs' for Cavs' Calderon, Warrior for a day
James then lightly shoved him while walking away, with the Warriors' Klay Thompson eventually saying a few words as well. The legacy of JR Smith will forever be attached to the unbelievable goof he made in the closing seconds of Game 1.
Unlike Facebook and Google, Apple's business doesn't depend on gathering data to sell ads (though it does collect user data for ads in places like the App Store). More immersive, multiplayer AR apps.
Keep your ears cocked for Apple to refine Face ID, Apple's secure biometric face unlock tool that uses the 3D front-facing camera. This is part of Apple's plan to make a video equivalent of its Apple Music offering, which Macworld suggests is confirmed by recent appointments of TV and film experts to its executive, as well as previous promises to invest heavily in its own content. It's also hard to imagine that technology this advanced - which Apple's rivals still cannot match - would make its way the cheapest iPhone so soon.
We could also see a series of more minor announcements, including the ability to temporarily snooze notifications, track changes on the stock market, and even sending Animoji creations over FaceTime communications. Apple will also refresh 12-inch MacBook and MacBook Pro models with the latest chips and keyboards from Intel.