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While initially being pushed as a way for fans to consume videos from big-name content creators and celebrities, the IGTV hub will allow anyone to upload and share videos on the platform. There are no ads on IGTV today, but that would be a "reasonable place to end up", Instagram CEO Kevin Systrom said at the event.
Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long. As with any social platform, videos can be liked, shared, and commented.
Instagram also announced that it now has a billion monthly active users, up from 800 million in September. IGTV enables users to shoot video vertically, the orientation people hold their phones most of the time.
"Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people."
About 2k minors separated from families
The department also noted a 37 percent increase from February 2018 to March 2018-the largest month-to-month increase since 2011. According to Politico , there were already almost 80,000 immigration cases involving unaccompanied minors as of March 31.
According to the research firm eMarketer, 181.7 million Americans will watch video content on their smartphones at least once a month this year, up 6.1 percent from a year ago.
IGTV will be rolling out globally over the next few weeks on Android and iOS.
Systrom described the new app as "a separate space, a dedicated space to enjoy video without being distracted". First, there are now 1 billion people using the app. Yesterday, a Facebook executive told Recode it would start running autoplay video ads in Messenger, another property launched as a kind of spinoff-app, this week.
Facebook itself is also ramping up its video offerings with original shows and this week announced new formats including interactive game shows, quizzes and polls.