This year, when shoppers visited Amazon's website, many were greeted with error messages saying "Sorry something went wrong on our end", and featured photographs of the "dogs of Amazon".
Amazon Prime launched in June.
Amazon's website has run into some snags quickly on its much-hyped Prime Day.
Amazon Prime Day 2018 is finally here once more, and with it are a swath of excellent gaming deals that you'll definitely want to jump on.
Meanwhile, Amazon workers, who have long gone on strike in the run-up to the holidays, have found a new occasion to get their employer's attention: Prime Day.
Amazon are also offering its Prime members four months of Prime Music for just 99p!
In a wave of strikes, thousands of Amazon workers in Germany will join their counterparts in Spain and Poland to demand better working conditions from the USA tech giant on a day that also marks a major sales promotion, Amazon's Prime Day, which is an annual event where the company offers discounts on many products.
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This year's Prime Day is expected to bring in $3.4 billion for the company, up from an estimated $2.4 billion a year ago, according to retail research firm Coresight Research.
"We are thrilled to add our growing selection of high-quality private label items to Prime Day's epic day of deals and offer the lowest prices across products from our brands", said Sarah Wood, vice president of Amazon Private Brands.
"We had a ruff start", Amazon said.
Inc. sales rose sharply during the first three hours of its Prime Day sales event, dispelling fears that the technical glitches that incensed shoppers would significantly hurt business.
Despite Prime Day's place as a one-merchant summer sale, it has, since its 2015 inception become one of the biggest shopping days of the year as the company attempts to create its own version of 'Singles Day' the Chinese festival worshipping the God of reckless spending.
Amazon's Prime Day officially starts at 3PM EST today, but as always, the real deals are deeply discounted Amazon products, and this year that includes smarthome devices like Ring, cloud camera, and security systems.