Netflix Testing New Higher Tier of Service Dubbed 'Ultra'

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Notably, the Standard tier would also get to one stream from two. In comparison, the previously highest Premium tier costs 13.99 Euro, around $16.30. The prices for Standard and Premium plans would not be increased, but losing screens equals a price hike if you share your Netflix login.

"We continuously test new things at Netflix and these tests typically vary in length of time", said Netflix spokeswoman Smita Saran. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", a company spokesperson told Newsweek in a statement on Wednesday.

Netflix is testing its highest-ever pricing tier, with a new Ultra service tailored for households seeking top quality streaming experiences on the highest number of screens.

Netflix runs a test in Europe right now that lists a fourth subscription plan called Ultra to some customers when they open the plan selection screen on the site. Presuming you have an Ultra HD HDR screen to watch it on, the Ultra tier will cost you 16.99 Euro a month, roughly $19.80. That's €3 more than what's being offered to some Italian users. If the new tier was to become available in the US market, the €16.99 equals out to around $19.80. Pricing and feature details could change - hopefully for the better.

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What do you think of this new subscription tier?

This is because the changes may mean those paying for the £9.99 Premium tier would no longer be able to view on four screens at once with only Ultra subscribers getting that privilege.

In October 2017, Netflix announced some price increases to plans in Ireland, seeing the Standard and Premium plans go up by €1 and €2, respectively. Would another price hike encourage you to send the streaming giant packing? It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier.