NVIDIA says 'we know you know' about next-gen GeForce RTX

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Colorful Technology Company Limited, professional manufacturer of graphics cards, motherboards and high-performance storage solutions, adds two new cards into its AD series, which were named as iGame GeForce RTX 2080 Ti Advanced OC and iGame GeForce RTX 2080 Advanced OC. The RTX 2080 Ti is the flagship, clocked at 1350MHz with 4352 CUDA cores and 11GB of GDDR6 RAM (full specs here), while the regular RTX 2080 will be clocked at 1515MHz with 2944 CUDA cores and 8GB of GDDR6 RAM (full specs here).

Nvidia launched a new lineup of graphics cards at an event in Germany on Monday.

We'll undoubtedly get more information about Nvidia's developer relations efforts in the days leading up to retail availability of GeForce RTX cards.

There may be hand-wringing out there over Nvidia's new ray-tracing graphics family, but that isn't stopping PC vendors from jumping in with both PCIe slots.

As it turns out, for the RTX 2080-series cards, MSI is using a new Gaming X Trio nomenclature. Past games in the series put Nvidia's own TressFX technology to work to enhance the realism and flow of hair and fur, and the tech featured prominently in the PC port of Square Enix's Final Fantasy XV late previous year.

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The new cards, which effectively replace the current GTX 1080 Ti, GTX 1080, and GTX 1070, aim to push the boundaries of what we call "next-gen". But with Nvidia launching new gaming chips, investors shrugged off a steep decline in the stock last week, sending shares higher.

iGame GeForce RTX 2080 Advanced OC features Turing architecture and TU102 GPU. Nvidia also announced a new Deep Learning Super Sampling (DLSS), which is a technology that applies deep learning and AI to rendering techniques using millions of images to learn how to treat a pixel, resulting in crisp, smooth edges on rendered objects in games. GTX is out, and RTX is in, and it indicates Nvidia has made a decision to put all its money on Ray Tracing as the flagship feature for this new generation of GPUs. "Once you see an RTX game, you can't go back".

The Verge adds the technology is not entirely new. That's still a hefty $699 for the RTX 2080, and $999 for the RTX 2080 Ti, but every little bit helps.

Bringing real-time Ray Tracing to games is a significant development in terms of making games more realistic, but game designers will have to bake it into the game, as it's not something that could just appear on an older title with this new GPU.