The tech giant unveiled three new iPhones overnight, including its biggest and most expensive model yet. There's also a $749 Xr model, with an LED screen and a single-lens rear camera, instead of the dual lenses of the more costly models. All can be pre-ordered from 19 October and will start shipping the following week.
The iPhone Xs contains a 5.8-inch "Super Retina" OLED display while the Xs Max has a 6.5-inch version of the same display.
But this time around each new model takes inspiration from the iPhone X, which means edge-to-edge screens and no home button.
T3 will shortly be going hands on with the iPhone Xr, so make sure to check back in to T3.com soon for the complete picture.
There were some adorably optimistic people out there who thought that maybe, just maybe Apple would bring down the prices on its next gen iPhones in order to remain competitive, and perhaps kill us all from sheer shock.
The newest version of iOS will be available on existing iPhone and iPad devices on September 17th. Both the Xs and Xs Max are fitted with a dual 12-megapixel camera arrangement, dual-SIM support and can be equipped with up to 512GB of storage. However, this is a more elegant design and the iPhone XR is one good looking smartphone.
iPhone Xs battery lasts 30 minutes longer each day compared to iPhone X. iPhone Xs Max runs 1.5 hours longer.
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"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson. The iPhone XS and XS Plus are proper ultra-premium flagship Apple smartphones with the best technologies that the Cupertino behemoth can cram into a phone right now. Sitting in between the iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches), the iPhone XR features a 6.1-inch display with a resolution of 1792x828, with a pixel density of 326ppi. If the leak is anything to go by you'll be able to buy the iPhone XR in black, white, red, yellow, coral, and blue.
Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded U.S. company to hit a market value of more than $1 trillion (€860 billion).
What's actually the most interesting in terms of the health monitoring capabilities of the new watch is that it actually includes for the first time ever a ECG (electrocardiogram) functionality in an over the counter consumer device.
The iPhone XR uses the same TrueDepth camera as the iPhone XS.
The iPhone XR is the cheapest of the three, thanks to its removal of more than a few desired features.